From working on a business project in the garden space I learned that about 95 million Americans now have a food garden at home (2011 National Garden Association  study numbers—percentages of “those who grow food at home” applied to the US population). I think 95 million is a number closer to reality than the 45 million presented here.  We started Garden Up Inc. (vertical units that circulate growing solution rather than using soil to grow plants) to help people in cities and peri-urban areas grow their own food. Amazingly (NOT!) venture capitalists are not interested in investing in hard good companies, so I am turning it into a technology company by building a web platform and app that will serve our Garden Up ‘growers’ by linking them with hyper local buyers of produce.  So, someone who buys a Garden Up unit (or leases it) and grows produce at home can sell what they do not use. I’m wondering if this approach is appealing if someone could earn, say, $500 during a six month summer season off their home garden AND still keep enough fresh vegetables and herbs to feed a family. 
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From working on a business project in the garden space I learned that about 95 million Americans now have a food garden at home (2011 National Garden Association  study numbers—percentages of “those who grow food at home” applied to the US population). I think 95 million is a number closer to reality than the 45 million presented here. 

We started Garden Up Inc. (vertical units that circulate growing solution rather than using soil to grow plants) to help people in cities and peri-urban areas grow their own food. Amazingly (NOT!) venture capitalists are not interested in investing in hard good companies, so I am turning it into a technology company by building a web platform and app that will serve our Garden Up ‘growers’ by linking them with hyper local buyers of produce. 

So, someone who buys a Garden Up unit (or leases it) and grows produce at home can sell what they do not use. I’m wondering if this approach is appealing if someone could earn, say, $500 during a six month summer season off their home garden AND still keep enough fresh vegetables and herbs to feed a family. 

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